Ironic Marketing 101

Sebastian Mindling list at
Thu Apr 11 13:01:34 PDT 2002

Got this in the mail today. The box has a photo of a buff rock climber,
under whom it reads:

"The right equipment matters.
To keep ahead of the competition,
you need an agile enterprise.
You can't afford NOT to upgrade your gear."

A nice big Microsoft logo sits under that.

What's in the box, you say? Why it's a shiny metal D-clip like rock
climbers use. Wow guys, I'm really impressed by the parallels being
drawn here.

Oh what's this?
The clip is stamped with the phrase "NO LOAD BEARING"

True, true.

Sebastian Mindling

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